Copywriting
Writing is an art, how you communicate your brand ethos, usp and core values is key to your customer understanding why you are different.
Tone of voice and consistency is something a great copywriter can work with you through all of your written content, this can extend to packaging copy, blog copy, website copy, email copy and anything that is a written extention of your brand.
Wording is a powerful tool to convey key messages, and creating memorable phrases intertwined can allow your brand to become recognisable.